Table of Content

Gardening in Switzerland
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Swiss consumers remain keen gardeners
Rise of the robots as lawn mowing looks to the future
Urban gardening offers strong potential
COMPETITIVE LANDSCAPE
Husqvarna retains lead with dominance in robotic lawn mowers
Hauert goes organic in fertiliser
Viking discontinued as Stihl shifts its focus
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home and garden continues to improve
Growing focus on health and wellness and the environment
Ikea leads but home and garden becomes increasingly fragmented
E-commerce winning share as more retailers go online
Innovation and sustainability key to the future of home and garden
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources