Table of Content

Fortified/Functional Packaged Food in the Philippines
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Positive sales growth is driven by strong demand for FF dairy and FF baby food
High sales and strong growth encourage innovation among numerous players
FF milk formula continues to face strong competition from breastmilk
COMPETITIVE LANDSCAPE
Nestl? remains the leading player due to its strong position in FF dairy
Poor sales and fickle demand lead to the withdrawal of numerous brands
Strong sales potential results in higher levels of investment from key players
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Moderate growth recorded in health and wellness as consumer interest widens
The range of health and wellness products continues to expand
Universal Robina Corp competes with major multinational players
Supermarkets unlikely to face any serious challenge to its dominance
Expanding distribution and increasing awareness set to underpin positive growth
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2014-2019
Table 14 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 15 Sales of Health and Wellness by Category: Value 2014-2019
Table 16 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 19 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 20 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 21 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 23 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources