Table of Content

Fortified/functional Packaged Food in Romania
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth Is Driven by the Perception That Fortified/functional Packaged Food Benefits the Digestive System, Tackles Obesity and Maintains A Healthy Respiratory System
As the Cost of Medication Rises, the Ageing Population Drives Demand for Fortified/functional Packaged Food in Romania
Benefits To the Digestive System Drives Sales, As Consumers Link Bifidus and Probiotic Yoghurts To Aiding Gut Health
Competitive Landscape
Danone Pdpa SRL Retains Its Leadership With Brands Synonymous With Gut Health, As Well As Offerings That Maintain the Immune System, Bone and Joint Health
Local Players Find Competition From Their International Counterparts Tough, As European Food Is the Best Performing Domestic Offering
Substantial Advertising Campaigns Are Limited To International Players, Who Can Afford the Associated Costs
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in Health and Wellness Is Driven by Growing Knowledge, Increasing Disposable Incomes and the Expansion of Modern Retailers
Health and Wellness Knowledge Is Boosted by the Government Initiative, Players Advertising, Social Media Influencers, and the Rise in Use of Nutritionists
Despite Consumers Appreciating Locally Sourced Offerings, International Players Are Fierce Competition for Domestic Brands
the Expansion of Modern Retailing Drives Sales of Health and Wellness Packaged Food and Beverages, As Consumers Appreciate the Wider Choice and Availability
the Forecast Looks Favourable for Health and Wellness Products, As Organic Products Are Expected To Boom and Consumers Will Be Increasingly Willing To Invest More
Market Data
Table 16 Sales of Health and Wellness by Type: Value 2014-2019
Table 17 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Category: Value 2014-2019
Table 19 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 22 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 23 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 24 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 26 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources