Table of Content

Fortified/Functional Packaged Food in Malaysia
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers turn to FF packaged food to boost their immunity in 2021
FF packaged food continues to benefit from its healthy image and affordable products with FF bread sales on the rise
FF packaged food continues to see new product development with focus on health and safety
PROSPECTS AND OPPORTUNITIES
FF bread and cereal bars expected to prosper over the forecast period
FF sweet biscuits and FF breakfast cereals expected to see stable demand over the forecast period
Players are likely to organise aggressive marketing campaign over the forecast period
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MALAYSIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 15 Sales of Health and Wellness by Type: Value 2016-2021
Table 16 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Category: Value 2016-2021
Table 18 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 21 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 22 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 23 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 25 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources