Table of Content

Fortified/Functional Packaged Food in Australia
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Solid performance for FF baby food supported by new launches with further development expected
Fortified snacking combines convenience with nutritional requirements
Boost to demand for FF breakfast cereals as intensified competition leads to reduction in average unit price
COMPETITIVE LANDSCAPE
Increasing fragmentation with close competition amongst leading players
Probiotics continues to gain in popularity amongst new launches
Ongoing decline for FF bread as consumers look to alternative types or new breakfast options
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growing health consciousness increasingly influences consumer choices and purchasing decisions
Increasing importance of functional benefits as consumers embrace health and wellbeing trend
Major players commit to consumer drive to make healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
Growing embodiment of health and wellness
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2014-2019
Table 15 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Category: Value 2014-2019
Table 17 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 20 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 21 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 22 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 24 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources