Table of Content

Fortified/functional Beverages in Vietnam
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Ff Sports and Energy Drinks Benefit From Rising Number of Consumers That Regularly Exercise Or Play Sports in Line With Rising Health Consciousness
Growth of Malt-based Hot Drinks Slows Down Due To Rising Popularity of Rtd Products
Consumers’ Growing Participation in Sports and Fitness Activities, Higher Disposable Incomes and Hectic Lifestyles To Drive Development of Ff Energy and Sports Drinks
Competitive Landscape
Red Bull Strengthens Its Lead Over Competitors in Ff Energy Drinks
While International Players Still Dominate Ff Beverages, Domestic Player Vinacafe Bien Hoa Challenges Nestl? in Malt-based Hot Drinks
Tan Hiep Phat Group Is the Only Domestic Player To Succeed in Ff Soft Drinks
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
Fortified/functional Benefits From Clear Positioning and Growing Affluence
Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
Traditional Grocery Retailers Remain Key To Reaching Consumers
Strong Growth Ahead As Health and Wellness Trend Continues To Build
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources