Table of Content

Fortified/Functional Beverages in Turkey
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer demand for fortified and functional beverages increased during the COVID-19 pandemic
Perceived as a healthier alternative to soft drinks, FF bottled water benefits from the health and wellness trend
The average unit prices of FF beverages sees double digit growth in 2021
PROSPECTS AND OPPORTUNITIES
FF beverages has a good potential for growth over the forecast period
FF beverage offering expected to increase over the forecast period
E-commerce and discounters increase their value shares
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2016-2021
Table 12 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 13 Sales of Health and Wellness by Category: Value 2016-2021
Table 14 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 17 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 18 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 19 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 21 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources