Table of Content

Fortified/functional Beverages in Romania
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth Is Driven by Increasing From A Small Base; However the Rise of Health-centric Consumers Is Boosting Value Sales
Urban Consumers Growing Interest in Health and Wellness, Partnered With Their Exposure To Digital Advertising and Social Media Influencers, Boosts Value Sales
Growth Will Be Hindered by Energy Drinks Which Are Perceived As Unhealthy; However, the Use of Traditional Ingredients Appeal To A More Conservative Consumer Base
Competitive Landscape
Ff Energy Drinks Face Threats From Other Ff Options Which Are Perceived To Be Healthier
Sports Drinks and Premium Tea Remained Niche Areas in Ff Beverages
Coca-Cola Pushes Sales of Ff 100% Juice, While Ff Bottled Water Benefits From Heavy Marketing and Promotions
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Growth in Health and Wellness Is Driven by Growing Knowledge, Increasing Disposable Incomes and the Expansion of Modern Retailers
Health and Wellness Knowledge Is Boosted by the Government Initiative, Players Advertising, Social Media Influencers, and the Rise in Use of Nutritionists
Despite Consumers Appreciating Locally Sourced Offerings, International Players Are Fierce Competition for Domestic Brands
the Expansion of Modern Retailing Drives Sales of Health and Wellness Packaged Food and Beverages, As Consumers Appreciate the Wider Choice and Availability
the Forecast Looks Favourable for Health and Wellness Products, As Organic Products Are Expected To Boom and Consumers Will Be Increasingly Willing To Invest More
Market Data
Table 9 Sales of Health and Wellness by Type: Value 2014-2019
Table 10 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 11 Sales of Health and Wellness by Category: Value 2014-2019
Table 12 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 15 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 16 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 17 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 19 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources