Table of Content

Fortified/functional Beverages in Colombia
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Lack of Innovation Limits Development of Ff Beverages
Ff Energy Drinks Developing A Loyal Following
Adult-specific Ff Beverages Could Lead To Interesting Developments
Competitive Landscape
Quala Retains Lead Thanks To Dominance in Ff Energy Drinks
Local Player Struggles in the Face of Mounting Competition
Ajecolombia Sees Healthy Growth Thanks To New Distribution Strategy
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Sees Strong Performance Overall
New Labelling Regulations Rejected
Domestic Companies Retain Strong Positions While Private Label Gains Further Share
Retailers Investing in Health and Wellness
Rising Health Consciousness Offers Strong Potential for Hw Products
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2014-2019
Table 11 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Category: Value 2014-2019
Table 13 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 16 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 17 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 18 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 20 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources