Table of Content

Fortified/Functional Beverages in Australia
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Health consciousness supporting growth of fortified/functional beverages
FF RTD tea enjoys a boost to growth with the launch of a new product
Reduced-sugar energy drinks records strong growth while sports drinks drives FF powder concentrates
COMPETITIVE LANDSCAPE
Coca-Cola Amatil leads fortified/functional beverages
Frucor Suntory Australia retains second spot in fortified/functional beverages
Red Bull Australia remains in third place
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growing health consciousness increasingly influences consumer choices and purchasing decisions
Increasing importance of functional benefits as consumers embrace health and wellbeing trend
Major players commit to consumer drive to make healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
Growing embodiment of health and wellness
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2014-2019
Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Category: Value 2014-2019
Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources