Table of Content

Better for You Packaged Food in Vietnam
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Interest Boosted by Rising Incomes and Health Awareness, But Wider Distribution and Better Marketing Is Needed To Emerge From Niche Status
Rising Incidences of Diabetes and Cardiovascular Problems Prompt Some Consumers To Look Towards Reducing Their Intake of Sugar, Fat and Salt
Appreciation for Western Products Increases Likelihood That More Imported Bfy Packaged Food Products Will Be Well Received in Vietnam
Competitive Landscape
Vietnamese Can Choose From A Wide Variety of Bfy Products, Which Are Also Widely Distributed
Sugar Confectionery Players Adopt Strong Marketing Activities and Generate More Interest in Sugar-free (non-ff) Gum by Launching New Flavours
Potentially Harmful Effects of Excessive Salt Intake Prompt Some Consumers To Reduce Their Salt Use When Cooking, But They Still Prefer (salty) Fish Sauce
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
Fortified/functional Benefits From Clear Positioning and Growing Affluence
Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
Traditional Grocery Retailers Remain Key To Reaching Consumers
Strong Growth Ahead As Health and Wellness Trend Continues To Build
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources