Table of Content

Better for You Packaged Food in Romania
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Increasing Purchasing Power Boosts Sales of Better for You Packaged Food, As Advertising Campaigns Educate the Public on Health and Wellbeing
Sugar-free Gum Has A Clear Lead in Bfy Reduced Sugar Packaged Food, Due To Its Wide Availability, Frequent Use and Benefits on Oral Hygiene and Health
Bfy Reduced Fat Suffers From the Growing Perception That Natural Fats Are Harmless, As Bfy Reduced Salt Is Threatened by Home-cooking
Competitive Landscape
Mars Romania Retains Its Lead With Its Flagship Offering Orbit, Popular for Its Oral Health Benefits
Mondelez Romania Is Set To Be A Severe Competitor To Mars Romania Over the Forecast Period
Muller Dairy Ro SRL Enters Bfy Reduced Salt Butter, Becoming the Fastest Growing Player in 2019
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in Health and Wellness Is Driven by Growing Knowledge, Increasing Disposable Incomes and the Expansion of Modern Retailers
Health and Wellness Knowledge Is Boosted by the Government Initiative, Players Advertising, Social Media Influencers, and the Rise in Use of Nutritionists
Despite Consumers Appreciating Locally Sourced Offerings, International Players Are Fierce Competition for Domestic Brands
the Expansion of Modern Retailing Drives Sales of Health and Wellness Packaged Food and Beverages, As Consumers Appreciate the Wider Choice and Availability
the Forecast Looks Favourable for Health and Wellness Products, As Organic Products Are Expected To Boom and Consumers Will Be Increasingly Willing To Invest More
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources