Table of Content

Better for You Beverages in Vietnam
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Bfy Beverages Fail To Gain Traction With the Majority of Vietnamese Consumers, Who Prefer the Taste of Standard Beverages and Do Not See Significant Benefits
Reduced-sugar and Reduced-caffeine Cola Carbonates Attract the Most Consumers, But Face Increasing Competition From Healthier Product Types
As Manufacturers Continue To Develop Bfy Options, Their Biggest Challenge Is To Ensure That the Products Taste As Good As Standard Options Do
Competitive Landscape
Coca-Cola Maintains Its Lead in A Highly Consolidated Bfy Beverages Landscape
Most Local Players Lack the Industry Expertise and Financial Resources To Develop Competitive Bfy Beverages
Strong Positions of Coca-Cola and Suntory PepsiCo Also Discourage Local Companies From Entering the Category
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
Fortified/functional Benefits From Clear Positioning and Growing Affluence
Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
Traditional Grocery Retailers Remain Key To Reaching Consumers
Strong Growth Ahead As Health and Wellness Trend Continues To Build
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources