Table of Content

Organic Packaged Food in Finland
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Niche Areas Record Stronger Growth But Players Must Continue To Educate Consumers Through Stronger Marketing
Transparency, Traceability and the Story Behind the Product Remain Important Purchasing Decision Factors
Ongoing Strong Performance for Organic Baby Food As Health-conscious Parents Are Willing To Pay for Products That They Perceive To Offer Their Babies Specific Value
Competitive Landscape
Competitive Landscape Set To Intensify As New Products and Brands Continue To Enter Category
Private Label Highly Ranked by Offering Competitive Prices and Increasing Sophistication
in Addition To New Launches, Effective Marketing Remains Important in Attracting Consumers’ Attention
Category Data
Table 1 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 5 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Some Stagnating Demand for Health and Wellness Due To Maturity Amongst Certain Categories, Although Organic Remains A Strongly Performing Niche
Niche Areas of Health and Wellness Continue To Attract Local Consumers With Differentiation and Greater Specific Value
Domestic Players Benefit From Finns’ Support of Locally-produced Goods
Modern Grocery Retailers Remains Dominant Distribution Channel But Internet Retailing Offers Consumes the Chance To Find Niche Brands
Positive Performance Predicted, With Positive Economy Encouraging Finns To Trade Up To Healthier Products That Offer Greater Specific Value
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources