Table of Content

Organic Beverages in Finland
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Polarising Trends Within Organic Hot and Soft Drinks
Fashionable Kombucha Expands Into Organic Soft Drinks
Finns Expect Transparency and Strong Ethics Linked To Organic Beverages
Competitive Landscape
Intensifying Competition From Both Local Players and Private Label
New Launches From Eckes-granini in Attempt To Regain Value Share in Organic 100% Juice
Valio Continues To Perform Strongly, Capitalising on Its Domestic Origins
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2014-2019
Table 2 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 5 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Executive Summary
Some Stagnating Demand for Health and Wellness Due To Maturity Amongst Certain Categories, Although Organic Remains A Strongly Performing Niche
Niche Areas of Health and Wellness Continue To Attract Local Consumers With Differentiation and Greater Specific Value
Domestic Players Benefit From Finns’ Support of Locally-produced Goods
Modern Grocery Retailers Remains Dominant Distribution Channel But Internet Retailing Offers Consumes the Chance To Find Niche Brands
Positive Performance Predicted, With Positive Economy Encouraging Finns To Trade Up To Healthier Products That Offer Greater Specific Value
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources