Table of Content

Oral Care in Kazakhstan
Euromonitor International
June 2022

List Of Contents And Tables

ORAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited impact from COVID-19 as consumers continue to ensure good oral hygiene
Premiumisation trend in toothpaste continues thanks to discounts and willingness to experiment with different flavours and textures
Colgate-Palmolive maintains leads with increasing commitment to sustainability and natural ingredients
PROSPECTS AND OPPORTUNITIES
Strong prospects as consumers become more aware of different oral care routines and experiment with different toothpaste formulae
Dynamic performance expected by electric toothbrushes
E-commerce growth to encourage new ways of online engagement with consumers
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 10 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources