Table of Content

Naturally Healthy Packaged Food in the Netherlands
Euromonitor International
February 2022

List Of Contents And Tables

NATURALLY HEALTHY PACKAGED FOOD IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumption versatility of nuts sees NH nuts, seeds and trail mixes grow fastest
Rich in fibre products continue to gain popularity especially among breakfast cereals and sweet biscuits
NH sour milk products sees ongoing strong growth supported by the increasing popularity of kefir as a product beneficial to digestive health
PROSPECTS AND OPPORTUNITIES
Milk alternatives set for further growth in the forecast period with consumers drinking less cow’s milk and retailers expanding their plant-based milks
Popularity of wholegrain pasta expected to support sales of NH high fibre pasta
Healthy energy bars expected to see increasing demand as on-the-go consumption occasions rise
CATEGORY DATA
Table 1 Sales of NH Packaged Food by Category: Value 2016-2021
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 5 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources