Table of Content

Naturally Healthy Beverages in Brazil
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Nh Bottled Water Seen As the Healthiest Option for Hydrating
Solid Growth of Nh 100% Juice
Fruit/herbal Teas Grow Through Wellbeing Properties - Even If Not Clearly Stated
Competitive Landscape
Natural One Invests in Logistics and Maintains Strong Growth After Taking the Lead
Nh Bottled Water Remains Very Fragmented Subcategory
Branding Is As Important As Product Benefits
Category Data
Table 1 Sales of NH Beverages by Category: Value 2014-2019
Table 2 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 5 Distribution of NH Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources