Table of Content


Naturally Healthy Beverages in Austria
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth Is Restrained As Juice and Bottled Water Reach Maturity
Flavoured Bottled Water Gives Some Scope for Development
Demand for Superfruits Boosts Juice Sales
Competitive Landscape
V?slauer Mineralwasser Continues To Lead Sales
Rauch Fruchts?fte Is Main Threat To Bottled Water Specialists
Teekanne’s Tea Remains Trusted and on Top
Category Data
Table 1 Sales of NH Beverages by Category: Value 2014-2019
Table 2 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 5 Distribution of NH Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Sales Continue To Grow, With A Move To Natural, Whole Foods Private Label Dominates Across Organic Packaged Food
Environmental Concerns Promote Sales of Organic, Local and Animal-free Products
Private Label Continues To Lead Health and Wellness Sales Products
Modern Grocery Retailers Remain Preferred Channel, and Internet Retailing Gains Ground
Favourable Prospects for Health and Wellness, With Demand for Organic Expected To Rise
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources