Table of Content

Naturally Healthy Packaged Food in Brazil
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
More Brazilians Switch From Highly Processed Foods To Nh Alternatives
Nh Category Will Continue To Benefit From Ongoing Health Concerns in Brazil
However, Elevated Price Points Are Still A Barrier To Entry for Consumers
Competitive Landscape
Wickbold & Nosso P?o Ind?strias Aliment?cias Ltda Maintains Leadership and Extends Portfolio
Main Nh Segment, Bread, Is Still Dominated by Artisanal Products
More Specialised Players Continue To Grow
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2014-2019
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 5 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources