Table of Content

Hair Care in Italy
Euromonitor International
May 2024

List Of Contents And Tables

HAIR CARE IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price hikes boost value growth in 2023 but negatively impact volume sales
New product launches target growing skinification trend
L’Or?al remains the biggest company in hair care but Pantene remains the leading brand thanks to strong investment in new product development
PROSPECTS AND OPPORTUNITIES
Hair care set to see moderate volume growth in the forecast period
Styling agents and colourants likely to struggle for growth
Sustainability concerns set to drive new product development and innovation over the forecast period
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
Italian consumers prioritise gratification in beauty and price in personal care
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources