Table of Content

Fortified/Functional Packaged Food in Sweden
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Protein and vitamin enhanced products drive category growth
Vague labelling impedes progress of category growth
Exercise trend continues to boost popularity of high protein products
PROSPECTS AND OPPORTUNITIES
Strict EU and national regulations limit potential for growth
Lack of active FF marketing to become the norm
Little innovation expected due to monopolisation of several categories
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 9 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2016-2021
Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 15 Sales of Health and Wellness by Category: Value 2016-2021
Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources