Table of Content

Fortified/functional Packaged Food in Germany
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Ff Packaged Food Is Stagnating As Competition Comes From Natural Products
Confectionery the Main Product Area in Ff Packaged Food
Ff Products With Recognised Health Benefits Will Continue To Do Well
Competitive Landscape
Many Different Players Competing for Share
Danone’s Milumil/milupa Brand Suffering in Ff Milk Formula From Its Lack of Presence in Discounters
Wrigley Likely To Build on Dental Care/teeth Whitening Position in Ff Gum
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Continues To Register Solid Growth
Consumers Still Looking for Natural and Reduced-sugar Products
Coca-Cola Remains the Leading Brand Manufacturer in A Highly Fragmented Market
Modern Grocery Retailers Dominate Distribution
Room for Further Growth in Health and Wellness
Market Data
Table 15 Sales of Health and Wellness by Type: Value 2014-2019
Table 16 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Category: Value 2014-2019
Table 18 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 21 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 22 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 23 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 25 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources