Table of Content

Fortified/functional Packaged Food in Finland
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Greater Innovation Needed To Halt Stagnating Demand for Fortified/functional Packaged Food
Strategy for Combining Number of Functions Gains in Popularity
Expanding Flavour Portfolios Could Help To Attract Consumers’ Attention
Competitive Landscape
Fairly Static Competitive Landscape in Line With General Performance of Category
Lacking True Innovation, Players Continue To Promote Health Benefits
Online Platforms Help To Support Players’ Promotional Strategies
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Some Stagnating Demand for Health and Wellness Due To Maturity Amongst Certain Categories, Although Organic Remains A Strongly Performing Niche
Niche Areas of Health and Wellness Continue To Attract Local Consumers With Differentiation and Greater Specific Value
Domestic Players Benefit From Finns’ Support of Locally-produced Goods
Modern Grocery Retailers Remains Dominant Distribution Channel But Internet Retailing Offers Consumes the Chance To Find Niche Brands
Positive Performance Predicted, With Positive Economy Encouraging Finns To Trade Up To Healthier Products That Offer Greater Specific Value
Market Data
Table 15 Sales of Health and Wellness by Type: Value 2014-2019
Table 16 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Category: Value 2014-2019
Table 18 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 21 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 22 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 23 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 25 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources