Table of Content

Fortified/functional Packaged Food in Denmark
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Importance of Vitamin D and Age-specific Nutrition
Protein Remains the Most Popular Added Ingredient
Better Understanding of Importance of Ff Foods Due To Consumer Self-education
Competitive Landscape
Kohberg Struggles With Private Label Competition
Arla’s Protino Line To Compensate for Declining Milk Consumption
Private Label Potential As It Is Accepted As Offering High-quality Products
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 9 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Continued Demand for Healthier and More Natural Products Ensures Further Solid Growth in 2019
Health and Wellness Trend and Growing Social Awareness Shape Demand
Royal Unibrew and Arla Foods Strengthen Their Lead in 2019
Modern Grocery Retailers Maintain Their Lead
Further Growth Potential As Demand for Healthy Products Remains Strong
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2014-2019
Table 14 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 15 Sales of Health and Wellness by Category: Value 2014-2019
Table 16 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 19 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 20 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 21 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 23 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources