Table of Content

Fortified/functional Packaged Food in Austria
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers Not Convinced by Health Benefits of Fortified/functional Packaged Food
Manufacturers Focus on Natural Claims in Order To Expand Appeal
Strong Competition From Fresh Fruit and Vegetables As Source of Vitamins
Competitive Landscape
Danone Remains Ahead But Loses Share As Ff Yoghurt Declines
Domestic Players Cannot Compete With Established Strength of Multinationals
Players May Look Elsewhere in Search of Stronger Growth
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Sales Continue To Grow, With A Move To Natural, Whole Foods Private Label Dominates Across Organic Packaged Food
Environmental Concerns Promote Sales of Organic, Local and Animal-free Products
Private Label Continues To Lead Health and Wellness Sales Products
Modern Grocery Retailers Remain Preferred Channel, and Internet Retailing Gains Ground
Favourable Prospects for Health and Wellness, With Demand for Organic Expected To Rise
Market Data
Table 16 Sales of Health and Wellness by Type: Value 2014-2019
Table 17 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 18 Sales of Health and Wellness by Category: Value 2014-2019
Table 19 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 22 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 23 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 24 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 26 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 28 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources