Table of Content

Fortified/functional Beverages in Finland
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Mixed Performances Within the Maturing Fortified/functional Beverages
Fitness Trend Supports Dynamic Performances of Niche Categories
Players Need To Efficiently Target Specific Consumer Groups
Competitive Landscape
Intensified Competition Due To Consistent Launch of New and Interesting Products
Mixed Performance for Private Label, But Ff Bottled Water Is Key
Smaller Brands Directly Target Specific Consumer Groups in Their Distribution
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Some Stagnating Demand for Health and Wellness Due To Maturity Amongst Certain Categories, Although Organic Remains A Strongly Performing Niche
Niche Areas of Health and Wellness Continue To Attract Local Consumers With Differentiation and Greater Specific Value
Domestic Players Benefit From Finns’ Support of Locally-produced Goods
Modern Grocery Retailers Remains Dominant Distribution Channel But Internet Retailing Offers Consumes the Chance To Find Niche Brands
Positive Performance Predicted, With Positive Economy Encouraging Finns To Trade Up To Healthier Products That Offer Greater Specific Value
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2014-2019
Table 14 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 15 Sales of Health and Wellness by Category: Value 2014-2019
Table 16 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 19 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 20 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 21 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 23 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources