Table of Content

Fortified/functional Beverages in Denmark
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Strong Demand for Ff Energy Drinks Despite Negative Media Attention
Sales Driven by Strong Marketing Efforts and New Flavours/special Editions
Lidl Sets A Minimum Age of 16 Years for Energy Drinks
Competitive Landscape
Royal Unibrew Leads Due To Its Strong Position in Energy Drinks Since Its Acquisition of Cult in 2018
Growing Consumer Demand for Companies To Be More Socially Responsible
Private Label Remains Marginal, Struggling To Compete With Strong Brands With Wide Retail Distribution and Large Marketing Budgets
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Continued Demand for Healthier and More Natural Products Ensures Further Solid Growth in 2019
Health and Wellness Trend and Growing Social Awareness Shape Demand
Royal Unibrew and Arla Foods Strengthen Their Lead in 2019
Modern Grocery Retailers Maintain Their Lead
Further Growth Potential As Demand for Healthy Products Remains Strong
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2014-2019
Table 11 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Category: Value 2014-2019
Table 13 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 16 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 17 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 18 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 20 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources