Table of Content

Fortified/functional Beverages in Brazil
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Demographic Factors and Habit Changes Undermine Ff Chocolate-based Flavoured Powder Drinks
Ff Energy Drinks Set for Strong Recovery Over Forecast Period
Stagnation and Other Hw Categories Undermine Ff Powder Concentrates’ Performance
Competitive Landscape
Monster Stands Out Within Ff Energy Drinks
Ff Tea Desinch? Rises in Brazil
Gatorade Leads Ff Sports Drinks’ Value Growth
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2014-2019
Table 12 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 13 Sales of Health and Wellness by Category: Value 2014-2019
Table 14 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 17 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 18 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 19 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 21 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 23 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources