Deodorants in Chile
Euromonitor International
June 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Aluminium-free and Crystal Deodorants, the Future?
No Brand Loyalty and No Differentiation Lead To Commoditisation
Consumer Awareness, Fragrances and DIY Options Are Disrupting the Category
Competitive Landscape
Petrizzio Enters Deodorants With Coty Brands
Mass Brands Enter "cruelty-free" Space in Deodorants
Unilever Leads the Category
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Gloomy Market Performance
Disruption Among Distribution Channels Challenges Beauty and Personal Care Market
Towards Premium Massification?
Recycling Law, Detox Trend and New Challenges for Beauty and Personal Care Industry
A Few Difficult Years Are Expected Until the Market Stabilises and Find A New Equilibrium
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources