Table of Content

Better For You Beverages in Thailand
Euromonitor International
February 2022

List Of Contents And Tables

BETTER FOR YOU BEVERAGES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sugar tax provides development and growth opportunities for BFY reduced sugar beverages
Pandemic effects support the demand for reduced sugar beverages
Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea
PROSPECTS AND OPPORTUNITIES
Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages
RTD coffee players look to innovate beyond the confines of better for you
Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners
CATEGORY DATA
Table 1 Sales of BFY Beverages by Category: Value 2016-2021
Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources