Table of Content

Better for You Beverages in Mexico
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Reduced Or Zero-sugar Offerings Make Their Way Slowly Into the Mainstream
More Brands Change Tack on Product Claims To Keep Customers Receptive
Consumers Are Drinking Lighter Versions - Or Even Completely Different Beverages
Competitive Landscape
Low in Sugar and High in Share, Coca-Cola Leads Sales
Danone and Pepsi-cola Look To Take on Coca-Cola
Competition With Ff Beverages Becomes More Direct
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Mexico’s Embracing of Health Trend Fuels High Value Growth, Though Struggling Economy and High Prices Limit Performances
Consumers Are Still Not Sweet on Artificial Sugar Substitutes
With Health-consciousness Rising, More Consumers Scrutinise Product Claims
the Development of Modern Channels Drives Greater Product Exposure
Hw Products Will Be Seen More Often As More Mexicans Invest in Their Health
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources