Table of Content

Better for You Packaged Food in Denmark
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Reduced Sugar Products Are Not A Popular Alternative in Denmark
Reduced Fat Variants Generally Not Considered To Be Attractive Choices
High Salt Intake A Major Contributor To High Blood Pressure in the Country
Competitive Landscape
Dairy Giant Arla Foods Amba Leads in 2019 With Its High-quality Bfy Products
Easis and Coalas Naturprodukter Offer Reduced Sugar Confectionery, Whilst Toms’ Products Have No Added Sugar
Kims’ New Potato Chips - An Attractive Treat for Chip-loving Danes
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Continued Demand for Healthier and More Natural Products Ensures Further Solid Growth in 2019
Health and Wellness Trend and Growing Social Awareness Shape Demand
Royal Unibrew and Arla Foods Strengthen Their Lead in 2019
Modern Grocery Retailers Maintain Their Lead
Further Growth Potential As Demand for Healthy Products Remains Strong
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources