Table of Content

Bath and Shower in Denmark
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Hyper-focus on hygiene boosted bath and shower sales in 2020
Government loosened restrictions to meet surging demand for hand sanitiser
Colgate-Palmolive continued to hold a commanding lead amidst mounting competitive pressure
RECOVERY AND OPPORTUNITIES
Slowdown expected in 2021
More moderate growth expected for e-commerce in the forecast period
Competitive landscape may be shaken up by small niche players and private label
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2015-2020
Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources