Table of Content

Sun Care in Turkey
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

SUN CARE IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Lockdown and travel restrictions due to COVID-19 negatively impact sales in 2020
Increasingly popularity of high SPF and anti-ageing products
Nivea maintains its lead in sun care with its stalwart Nivea Sun brand
RECOVERY AND OPPORTUNITIES
Lifting of travel restrictions and growing awareness of the importance of sun protection to support future sales
Growth of natural ingredients and dermocosmetics
Share gain of affordable and effective private label products in a time of declining purchasing power
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sun Care: % Value 2016-2020
Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN TURKEY
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources