Table of Content

Sun Care in Georgia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Loss of tourism due to COVID-19 dwindled demand for sun care in 2020
Baby and child-specific sun care was more resilient in the face of the pandemic
Beiersdorf continued leading sun care with its trusted global brand Nivea Sun
RECOVERY AND OPPORTUNITIES
Recovery of sun care will be tied to the recovery of tourism in the forecast period
Rising unit prices will not affect demand to a great extent
Minimal appeal for the development of e-commerce
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Sun Care: % Value 2016-2020
Table 5 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 7 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources