Table of Content

Skin Care in Portugal
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

SKIN CARE IN PORTUGAL
KEY DATA FINDINGS
2020 IMPACT
Decline in skin care sales as the category is not considered a priority during the health crisis
Steep declines for firming/anti-cellulite body care and anti-agers as consumers tighten their belts
Mass skin care more resilient than premium skin care as the latter is characterised by downtrading
RECOVERY AND OPPORTUNITIES
Modest recovery for skin care in 2021 due to the ongoing presence of the virus
Compulsory mask wearing provides short-term boost for facial care while growing awareness of protecting the face from the sun and pollutants characterise the longer term
Face masks achieve growth despite remaining niche thanks to innovation and marketing campaigns
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources