Table of Content

Oral Care in Belgium
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Oral care sees declines due to consumers’ relaxed dental habits during the time of COVID-19
E-commerce remains low in oral care, due to ease of buying dental products with grocery shopping from supermarkets
Leading multinationals maintain top places with static shares, despite strong marketing activity
RECOVERY AND OPPORTUNITIES
Future looks bright for oral care, as sales expected to increase when face masks are removed
Sustainability trend set to ramp up, following launch of Colgate’s new toothpaste with natural ingredients and recyclable packaging
Price-sensitive consumers will continue to demand value for money
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources