Table of Content

Men’s Grooming in Ireland
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s grooming increasingly becomes a social norm in 2019, as players turn to digital marketing to increase awareness amongst their target audience
Organic and natural ingredients increase in popularity in men’s grooming in 2019, benefiting players that offer non-toxic products
Procter & Gamble (Mfg) Ireland retains its lead in 2019 through popular offering Gillette, keeping competition from private label at bay
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2014-2019
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 3 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 Sales of Men’s Skin Care by Type: % Value Breakdown 2016-2019
Table 5 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 7 LBN Brand Shares of Men’s Razors and Blades: % Value 2016-2019
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Growth in 2019 is driven by a growing interest in natural and organic products as players utilise digital media to boost sales
L’Or?al (UK) leads a fragmented competitive landscape, as international players continue to drive value sales in 2019
Premium beauty and personal care products will boost growth over the forecast period, as Irish consumers invest in higher quality, natural ingredients
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources