Table of Content

Hair Care in Hungary
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HAIR CARE IN HUNGARY
KEY DATA FINDINGS
2020 IMPACT
Colourants is one of the few categories to benefit from COVID-19 as hair salon closures drive DIY hair dyeing
Mass brands see slower declines than premium brands in 2020, as consumers prioritise value for money
Performance and natural focus drive product development in the battle for share in 2020
RECOVERY AND OPPORTUNITIES
A return to normal activity will stimulate growth in essential shampoos and conditioners in the years ahead
Recovery will depend on a successful vaccination programme and easing of restrictions
Premium ingredients and formulas will gain popularity in the years ahead
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN HUNGARY
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources