Table of Content

Hair Care in Finland
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

HAIR CARE IN FINLAND
KEY DATA FINDINGS
2020 IMPACT
Hair care suffers from salon closures and lockdown in 2020
Home dyeing trends help mitigate losses resulting from salon closures
Lead player cements its lead in 2020 in an otherwise fragmented arena
RECOVERY AND OPPORTUNITIES
Recovery of sales in salons will help drive growth over the forecast period
The restocking trend will lead to a spike in current value growth in 2021
E-commerce sales of hair care products will continue to thrive as Finns welcome the convenience of online shopping
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and personal care impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources