Table of Content

Hair Care in Costa Rica
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Hair care see mixed performance across subcategories in 2020 as a result of salon closures and changes in consumer behaviour
Players seek to boost sales in a challenging climate by offering online shopping and advice
Traditional brands continue to lead, but others compete with careful targeting
RECOVERY AND OPPORTUNITIES
Long-term changes in consumer habits will lead to more hair care being carried out at home
Scope for growth through added-value products and natural formulations
Brand loyalty will continue to fade, increasing fragmentation within hair care over the forecast period.
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2015-2020
Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources