Table of Content

Depilatories in Saudi Arabia
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEPILATORIES IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
Restrictions on dermatology clinics, spas and beauty salons boost demand for depilatories
With an extensive product portfolio covering both waxing and shaving that is backed by strong marketing, Veet continues to lead
Surge in e-commerce, as homebound consumers shop online in growing numbers
RECOVERY AND OPPORTUNITIES
Ongoing expatriate exodus and growing popularity of electric hair removal devices will weigh on growth in unit sales of depilatories
Hair removal appliances represent a growing threat to depilatories
With local consumers increasingly confident shopping online, e-commerce will remain an important distribution channel
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2015-2020
Table 2 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 3 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 NBO Company Shares of Depilatories: % Value 2016-2020
Table 5 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 6 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources