Table of Content

Depilatories in Ireland
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Women’s razors and blades lead the landscape, however, sales are threatened in 2019, by the growth of laser-based technologies
Salon treatments threaten sales of depilatories in 2019; however, manufacturers can fight back with updated technology and lower price-points
International players lead, however, private label continues to grow through being competitively priced, with retailers running frequent promotions in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2014-2019
Table 2 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 3 Sales of Women’s Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 NBO Company Shares of Depilatories: % Value 2015-2019
Table 5 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 6 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Growth in 2019 is driven by a growing interest in natural and organic products as players utilise digital media to boost sales
L’Or?al (UK) leads a fragmented competitive landscape, as international players continue to drive value sales in 2019
Premium beauty and personal care products will boost growth over the forecast period, as Irish consumers invest in higher quality, natural ingredients
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources