Table of Content

Depilatories in Guatemala
Euromonitor International
June 2022

List Of Contents And Tables

DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Razors and blades lead, whilst ready-to-use wax strips exit the market in 2021
Category development impacted by seasonality and concerns over correct usage
Procter & Gamble leads thanks to its wide product portfolio and strong distribution
PROSPECTS AND OPPORTUNITIES
Laser depilation and return to salons set to restrict future growth
Price-sensitivity to influence consumers’ purchases
Little innovation and investment further hamper future growth potential
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2016-2021
Table 2 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Depilatories: % Value 2017-2021
Table 4 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 5 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources