Table of Content

Deodorants in Romania
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEODORANTS IN ROMANIA
KEY DATA FINDINGS
2020 IMPACT
Declines for deodorant sales as consumers spent extended time at home
Romanians choose large deodorant formats and show preference for sprays over sticks whilst travel restrictions are in place
International players dominate deodorants, with Farmec the only local player
RECOVERY AND OPPORTUNITIES
Strong prospects for e-commerce as consumers adapt to shopping online
Deodorant sticks set for strong growth in line with relaxation of travel restrictions
"Free-from" and naturalness trends set to drive deodorant product development
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources