Table of Content

Deodorants in Ireland
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
In 2019, growth is driven by exercise, with deodorants being viewed as an everyday essential in Ireland
Ethical and natural deodorants perform well, as organic brands become increasingly popular in 2019
Unilever Ireland Ltd launches convenient on-the-go products in 2019, as private label continues to benefit from its attractive quality-price-ratio
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2014-2019
Table 2 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Deodorants: % Value 2015-2019
Table 5 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 7 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Growth in 2019 is driven by a growing interest in natural and organic products as players utilise digital media to boost sales
L’Or?al (UK) leads a fragmented competitive landscape, as international players continue to drive value sales in 2019
Premium beauty and personal care products will boost growth over the forecast period, as Irish consumers invest in higher quality, natural ingredients
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources