Table of Content

Deodorants in Guatemala
Euromonitor International
June 2022

List Of Contents And Tables

DEODORANTS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery of deodorants as people return to their regular activities
International brands maintain their lead in 2021
Traditional grocery retailers lead distribution, offering a good basic range of products
PROSPECTS AND OPPORTUNITIES
Deodorants have significant growth potential in Guatemala
Direct sellers developing the roll-on and sticks categories
Natural deodorants still a niche, whilst clinical strength products are growing
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources