Table of Content

Deodorants in Finland
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

DEODORANTS IN FINLAND
KEY DATA FINDINGS
2020 IMPACT
Deodorants sees a slight decline in 2020 as Finns stay at home, but the category remains fairly stable
Manufacturers respond to consumers’ environmental concerns by reducing plastic in packaging
The trend towards natural ingredients in deodorants continues in 2020
RECOVERY AND OPPORTUNITIES
Deodorant consumption will remain fairly stable but will see a shift towards natural products in the future
E-commerce is set to perform well as more Finns opt for convenient contactless shopping experiences
Deodorant creams and sticks will drive growth thanks to natural options and long-lasting properties
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2015-2020
Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and personal care impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources