Table of Content

Deodorants in Austria
Euromonitor International
November 2022

List Of Contents And Tables

DEODORANTS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Inflationary pressures contribute to value increase in deodorant sales
Growing demand for aluminium-free deodorants
Borotalco continues to make giant strides with innovative range
PROSPECTS AND OPPORTUNITIES
Stable growth projected for deodorants
Sustainability will remain important in purchase decision
E-commerce expected to hold greater influence over the forecast period
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources